Kanye West

Hip Hop’s Influence on Luxury Fashion Brands

Run DMC Cold Chillin in 1985

Run DMC Cold Chillin in 1985

The 1980s and early 90s was an era of fashion statements, freedom of speech, flossing and experimenting. So let’s take some time to appreciate our roots of hip hop fashion because let’s face it, if it wasn’t for Hip Hop icons such as Run DMC, Slick Rick, Big Daddy Kane, LL Cool J, Notorious BIG, WU Tang Clan and Jay Z we would not have luxury streetwear and hip hop fashion. Hip Hop was a small flame, but without it becoming what it was in the early 1980s infiltrating main stream pop culture it would not have spread like wild fire today.

Stormy x Adidas

Stormy x Adidas

Notorious BIG wearing a luxury Versace shirt

Notorious BIG wearing a luxury Versace shirt

Yungen x Timberland

Yungen x Timberland

With many rappers talking about expensive designer clothes in their songs Notorious BIG - “I'm clocking ya, Versace shades watching ya” and wearing them in their rap videos. It didn’t take long for the Hip Hop artists to realise these fashion companies were happy for them to promote their brands whilst keeping them at arms length and reaping all the financial benefits from their status and listeners. It was thought that urban communities would cheapen luxury brand names. The Hip Hop industry quickly began to tire from the luxury brand knock backs and decided to turn rejection into a statement of intent, creating clothes for fans who, like them, were at best only ever endured by the establishment. Like their music, their clothes reflected reality of what was happening within their community. The first to launch their own brand was Wu Tang Clan, with Wu Wear, then followed artists such as Diddy who launched Sean John, and Jay Z launched Rocawear. These artists realised their was a gap in market and they could control what they promoted and how they were rewarded. This was the rise of so-called urban fashion.

It was no coincidence that this b-boy culture instigated a popularity in sportswear brands such as Adidas, PUMA, FILA and Reebok who started forming relationships with rappers, as their branding technique and selling point, to exploit both the fashion and music industry’s commercial potential.

Krept and Konan x Puma

Krept and Konan x Puma

Alexander Wang, a big fan of hiphop music himself, also created a streetwear collection, “Do Something” claiming that hip-hop music “is the most relevant genre of music that speaks to me and our generation”. Recently, street style has also been hybridizing with more high fashion tastes. Louis Vuitton, for instance, collaborated with Kanye West for an exclusive shoe model.

Pusha T wearing Alexander Wang T Shirt “Do Something”⎮ Photograph courtesy of Teen Vogue

Pusha T wearing Alexander Wang T Shirt “Do Something”⎮ Photograph courtesy of Teen Vogue

Kanye West has spent most of his career complaining that he’s not taken seriously as a designer, and while his first attempts at high fashion bombed, with Yeezy he’s become a model for the kind of power and influence rappers can have over fashion and, more importantly, business. Before Kanye, rappers were lucky to be paid to wear a brand’s clothes. Now, they’re at the controls.

Yeezy show, New York Fashion Week AW16

Yeezy show, New York Fashion Week AW16

Cardi B & Bruno Mars wearing vintage 90s american brand Cross Colours

Cardi B & Bruno Mars wearing vintage 90s american brand Cross Colours

Harlem Style Icon Dapper Dan & ASAP Rocky

Harlem Style Icon Dapper Dan & ASAP Rocky

Left Karl Lagerfeld & Centre Pharrell Williams - Photograph courtesy of High Snobiety

Left Karl Lagerfeld & Centre Pharrell Williams - Photograph courtesy of High Snobiety

Nowadays, the number of expensive street-style brands have been increasing; leveraging the value of casual, swagger high fashion. Partly due to the mainstream acceptance of rappers and DJs as icons in the past few decades. The recent flux of pricier, casual streetwear brands defies the concept of “high fashion” prior to this multifaceted phenomenon, that was once ruled exclusively by the fashion elite and viewed to be untouchable.

Teyana Taylor "HYWI?" ft. King Combs wearing custom MCM and vintage 90s culture Karl Kani

A Guide on How to Wear Your Snapback

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What is a snapback?

Rapper, Tyga

Rapper, Tyga

The history of the snapback was given rise from the american sport baseball, but don’t get it twisted this is not baseball cap. Although the two are similar in nature, they do have differences. The snapback gets its name from an adjustable strap or as we like to call it “snap” at its back, which makes it a one-size-fits-all style. Baseball caps, on the other hand, are fitted and cannot be adjusted. Snapbacks also have a flat peak and six panels that make up the cap and result in a high dome toward the front. This shape provides the snapback with its unique appearance and a larger space around the cap to allow for premium customisation with print, embroidery and badges. 

How to Choose a Snapback

Selecting a snapback is definitely down to personal preference. Our Foxberry Boys snapback collection comes in a variety of designs and colourways, you can always find the right one for you by picking one that suits your personality and style. If you find you are struggling to choose, think about your desired look you are going for and go from there. If you’re interested in sports, you can choose our Trademark Fox Logo snap or if you prefer a minimal aesthetic, try a more simplistic design. However if you are still struggling to find your style or new to the cap game, why not stick to a simple and classic design like our Foxberry Boys Signature design in black. This way we guarantee your cap will compliment whatever outfit you pair it with.

Left to right: Scotty, friend and DJ Lonyo

Left to right: Scotty, friend and DJ Lonyo

The Snapback Hip-Hop Look

The history of Hip-Hop music gave rise to the snapback style. The rappers cool attitude and outfits go well together with a edgy snapback making them a popular must have accessory. Choose a snapback that makes a sleek and bold statement, such as our FXB design with white embroidery. Make sure you wear it with the brim facing forward and complete your outfit with an oversized, graphic tee, ripped black jeans or shorts, and sneakers.

How to wear a snapback

Zayn Malik rocking his Foxberry Boys snap backwards

Zayn Malik rocking his Foxberry Boys snap backwards

Wearing your snapback forward is the most common and classic position. Its safe to say wearing your snapback forward presents a clean appearance and stylish fashion statement especially with streetwear outfits creating that urban style. However a more confident man can also wear one backwards. Be careful though because if your outfit is not on point your look can appear to be outdate if your snap is worn in the wrong way or with the wrong outfit. To pull off wearing a snapback backwards, pair it with modern and contemporary styles and designs. Also, remember to keep your outfit casual as the look projects a relaxed and carefree attitude. Aim for an urban style with streetwear and be sure to wear the cap high on your head on a downwards slant backwards.

Finally, remember there are a few rules to wearing snapbacks.

  • Never wear a snapback with formal clothing.

  • Do not bend the peak, they wear made like this for a reason. If you would like a curved peak cap we suggest you go for our very popular Sports Luxe Baseball cap.

  • Do not twist your snapback sideways, straight forward front or to the back are the only ways.

  • Remember your age, if your wearing a snapback at an older age, you may appear to be hanging on to your youth. But who are we to stop

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Premier League Stars Outfits at the NBA London 2019 Game

Washington Wizards 101

New York Knicks 100

Regular season fixture, London O2 arena

Deciding what to wear to a basketball game doesn't have to be complicated. Over and over again, celebrities have proven how stylish something as simple as a t-shirt or hoodie and jeans can be when paired with a cool accessory can give your outfit that edgy look.

Other than the exciting match, Foxberry Boys rubbed shoulders with celebrities and Premier League stars court side who put aside their rivalries at court side to enjoy a great NBA exhibition.

In terms of the game, well we thought the Knicks were going to run away with it as the gained a healthy lead which they held onto for the majority of the game with Emmanuel Mudiay and Luke Kornet leading the way for their side in terms of points.

However Wizards star 25 year old star Bradley Beal was the most-exciting player on the night and on fire as he managed 26 points to inspire the win for the Wizards in the final quarter by a point.

Arsenal FC players Hector Bellerin, Pierre Emerick Abameyang and Alexandre Lacazette court side at the NBA 2019

Arsenal FC players Hector Bellerin, Pierre Emerick Abameyang and Alexandre Lacazette court side at the NBA 2019

Patrick van Aanholt, Crystal Palace & Netherlands International Defender with our  sports luxe baseball cap.  Premium quality for a quality premiership player

Patrick van Aanholt, Crystal Palace & Netherlands International Defender with our sports luxe baseball cap. Premium quality for a quality premiership player

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GET YOUR SPORTS LUXE BASEBALL CAP #shopFOXBERRYBOYSonline

A Foxberry Boys Snapback and Fire in the Booth Debut for DJ Charlie Sloth, Drake & Santandave

In SantanDave's Fire in the Booth debut, BBC 1Xtras Charlie Sloth can be seen wearing our Foxberry Boys FXB classic snapback. Shout out Charlie for the plug!

SANTANDAVE FIRE IN THE BOOTH

CHARLIE IN THE BOOTH ROCKING OUR FOXBERRY BOYS  FXB Classic Snapback  AVAILABLE  #shopFOXBERRYBOYSonline TODAY

CHARLIE IN THE BOOTH ROCKING OUR FOXBERRY BOYS FXB Classic Snapback AVAILABLE  #shopFOXBERRYBOYSonline TODAY

You can also purchase or stream Dave's fire EP Game Over here https://itunes.apple.com/gb/album/game-over/129386476

 

SOUTH EAST LONDON STREATHAM BORN SANTANDAVE LATEST SINGLE - HANGMAN

SANTANDAVE NO WORDS FEAT. MO STACK

 

If you fancy turnin' up with Charlie Sloth you can join him in Zante at Rescue Club. Check out his full summer itinerary 

 
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Tonight at 9pm Drake aka Drizzy will make his Fire in the Booth debut 

All Eyez On Me Tupac Biopic Movie Shows the Resurrection of Early 90s Streetwear Fashion

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First of all we just want to say straight off the back Foxberry Boys thoroughly enjoyed watching the 'All Eyez On Me' biopic movie of Tupac Shakur. And cast members Demetrius Shipp Jr (Tupac Shakir) and Kat Graham (Jada Pinkett) did a great job playing these roles. Foxberry Boys are a massive fan of the late Tupac Shakur and watching the resurrection of US streetwear fashion such as Karl Kani and Walker Wear clothing brought back fond memories. We remember learning about Tupac in the early 90s watching him feature in a track by Digital Underground called 'I Get Around' on MTV cable box set channel programme called 'Yo! MTV Raps' . Tupac eventually branched off to be a solo artist, with most of Tupac themed songs revolving around hardship and social issues within the inner cities.

Digital Underground featuring Tupac - 'I Get Around'

Digital Underground featuring Tupac - 'I Get Around'

Tupac very much felt he was the voice of the people and what he stood for inspired the youths of today and most of his music is still relevant in today's society. in the early days we quickly noted Tupac's love for streetwear and his snapback he would wear backwards throughout most of his career which can be seen throughout his biopic movie.

The 90s saw the introduction of the 3 sided embroidery snapback merchandise during this decade because of the rise of HipHop and Rap music. This was heavily influenced by the artists who used to wear their snapback to the back.

Since then the snapback still remains an essential staple piece accessory within the modern day consumers wardrobe for everyday use.

Above - Tupac playing the character Lucky in the Poetic Justice movie starring Janet Jackson

Above - Tupac playing the character Lucky in the Poetic Justice movie starring Janet Jackson

Inspired by the early 90s HipHop music genre and streetwear fashion Foxberry Boys have designed a collection of quality 3 sided embroidery snapbacks of our own which can be purchased at £29.99 www.foxberryboys.co.uk giving our customers that stylish and edgy look with today's fashion contemporary trend.

Foxberry Boys Tupac Discography Playlist (No particular order)

1. California Love

2.  Changes

3.  Keep Your Head Up

4.  Amerikaz Most Wanted 

5. Thug Luv - Bone Thugs n Harmony feat. Tupac

6.  Brenda's Got a Baby

7. I Get Around

8. Hail Mary 

9. Dear Mama

10. Hit Em Up (Explicit Lyrics)

Foxberry Boys Filmography/Television (No Particular Order)

1. Juice 

2.  Poetic Justice

3. Above The Rim

4. A Different World

5. Murder Was The Case

6. Gridlock'd

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Foxberry Boys definitely gives the 'All Eyez On Me' Tupac biopic 4 stars and the only reason why it wasn't a 5 star is because it was hard to squash his entire life into a 2 hour movie and most of all their will only ever be one legendary Tupac Shakur. 

Click on link to see the 'All Eyez On Me' HD Trailer