FridayFeeling

Hip Hop’s Influence on Luxury Fashion Brands

Run DMC Cold Chillin in 1985

Run DMC Cold Chillin in 1985

The 1980s and early 90s was an era of fashion statements, freedom of speech, flossing and experimenting. So let’s take some time to appreciate our roots of hip hop fashion because let’s face it, if it wasn’t for Hip Hop icons such as Run DMC, Slick Rick, Big Daddy Kane, LL Cool J, Notorious BIG, WU Tang Clan and Jay Z we would not have luxury streetwear and hip hop fashion. Hip Hop was a small flame, but without it becoming what it was in the early 1980s infiltrating main stream pop culture it would not have spread like wild fire today.

Stormy x Adidas

Stormy x Adidas

Notorious BIG wearing a luxury Versace shirt

Notorious BIG wearing a luxury Versace shirt

Yungen x Timberland

Yungen x Timberland

With many rappers talking about expensive designer clothes in their songs Notorious BIG - “I'm clocking ya, Versace shades watching ya” and wearing them in their rap videos. It didn’t take long for the Hip Hop artists to realise these fashion companies were happy for them to promote their brands whilst keeping them at arms length and reaping all the financial benefits from their status and listeners. It was thought that urban communities would cheapen luxury brand names. The Hip Hop industry quickly began to tire from the luxury brand knock backs and decided to turn rejection into a statement of intent, creating clothes for fans who, like them, were at best only ever endured by the establishment. Like their music, their clothes reflected reality of what was happening within their community. The first to launch their own brand was Wu Tang Clan, with Wu Wear, then followed artists such as Diddy who launched Sean John, and Jay Z launched Rocawear. These artists realised their was a gap in market and they could control what they promoted and how they were rewarded. This was the rise of so-called urban fashion.

It was no coincidence that this b-boy culture instigated a popularity in sportswear brands such as Adidas, PUMA, FILA and Reebok who started forming relationships with rappers, as their branding technique and selling point, to exploit both the fashion and music industry’s commercial potential.

Krept and Konan x Puma

Krept and Konan x Puma

Alexander Wang, a big fan of hiphop music himself, also created a streetwear collection, “Do Something” claiming that hip-hop music “is the most relevant genre of music that speaks to me and our generation”. Recently, street style has also been hybridizing with more high fashion tastes. Louis Vuitton, for instance, collaborated with Kanye West for an exclusive shoe model.

Pusha T wearing Alexander Wang T Shirt “Do Something”⎮ Photograph courtesy of Teen Vogue

Pusha T wearing Alexander Wang T Shirt “Do Something”⎮ Photograph courtesy of Teen Vogue

Kanye West has spent most of his career complaining that he’s not taken seriously as a designer, and while his first attempts at high fashion bombed, with Yeezy he’s become a model for the kind of power and influence rappers can have over fashion and, more importantly, business. Before Kanye, rappers were lucky to be paid to wear a brand’s clothes. Now, they’re at the controls.

Yeezy show, New York Fashion Week AW16

Yeezy show, New York Fashion Week AW16

Cardi B & Bruno Mars wearing vintage 90s american brand Cross Colours

Cardi B & Bruno Mars wearing vintage 90s american brand Cross Colours

Harlem Style Icon Dapper Dan & ASAP Rocky

Harlem Style Icon Dapper Dan & ASAP Rocky

Left Karl Lagerfeld & Centre Pharrell Williams - Photograph courtesy of High Snobiety

Left Karl Lagerfeld & Centre Pharrell Williams - Photograph courtesy of High Snobiety

Nowadays, the number of expensive street-style brands have been increasing; leveraging the value of casual, swagger high fashion. Partly due to the mainstream acceptance of rappers and DJs as icons in the past few decades. The recent flux of pricier, casual streetwear brands defies the concept of “high fashion” prior to this multifaceted phenomenon, that was once ruled exclusively by the fashion elite and viewed to be untouchable.

Teyana Taylor "HYWI?" ft. King Combs wearing custom MCM and vintage 90s culture Karl Kani

FA Vase Wembley Finalist Cray Valley PM looking relaxed post kick off

FXB Fans and Cray Valley PM Attacking Midfielders Gayle and Babalola listen to post match instructions prior to taking on Chertsey Town FC in the FA Vase Final at Wembley

FXB Fans and Cray Valley PM Attacking Midfielders Gayle and Babalola listen to post match instructions prior to taking on Chertsey Town FC in the FA Vase Final at Wembley

Speaking to the Cray Valley PM players ahead of the biggest game in the clubs history. We asked how they manage to contain their excitement at reaching the FA Vase Final. Francis Babalola said “Players prepare in different ways, I like wearing our club tracksuit it makes me feel comfortable and I usually compliment it with fresh trainers and a cool baseball cap. I also like to zone out by listening to music on my apple air pods”.

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Premium Quality

Sports Luxe Baseball Cap

Bristol City FC Midfielder Korey Smith's late winner dumps Manchester Utd out of the Carabao Cup

Centre: Korey Smith sends Bristol City into a dream land semi final tie with Manchester City with a 93rd minute winner at Ashton Gate.

Centre: Korey Smith sends Bristol City into a dream land semi final tie with Manchester City with a 93rd minute winner at Ashton Gate.

Silky Bristol City FC Midfielder Joe Bryan scored the opener with a screamer in the 51st minute

Silky Bristol City FC Midfielder Joe Bryan scored the opener with a screamer in the 51st minute

Left: A tightly marked Paul Pogba failed to impose himself on the game on his return to action.

Left: A tightly marked Paul Pogba failed to impose himself on the game on his return to action.

Manchester United Striker Ibriahimovic scored the equaliser on 58th minute

Manchester United Striker Ibriahimovic scored the equaliser on 58th minute

Right: Bristol City Midfielder Korey Smith celebrates a dream semi final tie against Manchester City.

Right: Bristol City Midfielder Korey Smith celebrates a dream semi final tie against Manchester City.

Korey Smith can be seen here wearing our Foxberry Boys. New season 17/18 signature classic snapback can be purchased at www.foxberryboys.co.uk at £29.99

Foxberry Boys New Classic Signature Snapback in stock now

Foxberry Boys New Classic Signature Snapback in stock now

New Melton Wool Snapbacks available now

New Melton Wool Snapbacks available now

Bruno Mars 24k World Tour 2017 Review

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What a great start to the weekend - You'd be hard pushed to find a artist that sounds the same live like he does on the album, but boy did he deliver- In our opinion this was nothing short of pure showmanship, opening with some funky Doowop tunes from his 90s RnB inspired 24k Magic album. We were treated to some smooth vocals, live band and cool street dance moves support by his crew 'The Hooligans'. It was a party from beginning to end.

Bruno Mars Concert Set List

1. 24k Magic, 2. Chunky, 3. Versace on the floor, 4. Just the way you are, 5. Uptown Funk, 6. Marry You; 7. Grenade; 8. Locked Out of Heaven; 9. When I was your man; 10. Billionaire; 11. Guerilla; 12. Runaway Baby; 13. Natalie

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Bruno's band 'The Hooligans' definitely entertained and we got to see a side of Bruno's personality funny and an element of being young at heart.

Foxberry Boys could definitely relate to the old skool dance moves, melodies and B-Boy style  - White and Black Classic Nike Cortez Trainers and snapback worn by Bruno Mars and a few of the band members on stage.

Notably the white and black XXIV snapback worn by Bruno Mars is similar to our classic Original Foxberry Boys snapback 

Mens Nike White and Black Classic Cortez worn by Bruno Mars and The Hooligans

Mens Nike White and Black Classic Cortez worn by Bruno Mars and The Hooligans

Check out our live stream footage from the show on Friday night

A Review of LFW 2016 Highlights

True to British form - the weather was a little over cast, but nothing would stop the hype surrounding London Fashion Week. The atmosphere was definitely unexplainable in the capital that has inspired the collection of Foxberry Boys and brought many fashionistas from around the world together to inspire one another and to pay respect to the craft of talented designers.

So we decided immerse ourselves in the atmosphere, connect with fashion enthusiasts on the streets of London who dare to break boundaries in social conceptions of dress code and support the well known designers and those upcoming coming through University and start ups.  

The demand for menswear is booming and it's all due to the rise of style smart consumers, for whom are more likely to buy accessories to give their outfit that personalized touch. 

Therefore Foxberry Boys decided to mingle with, and check out the cap game of the street fashionistas and the talented catwalk designers showcasing their accessory collection.

With very little time to stop and eat, we visited Carnaby Street, Brewers Street Car Park, Grand Connaught Rooms and London Spitafields Market. Inspired by some talented artwork and craft, for me Allan Vos luxury underwear and Victor Wong sunglasses collections were my favourites. Victor Wong sunglasses collection was definitely a firm favourite. The contrast between the garments and eyewear. The designs had edge, the collection was presented to seamless precession to music and the models wearing the eyewear were carefully chosen to represent the look. 

 FOXBERRY BOYS LONDON FASHION WEEK SCHEDULE

13:00: C A R N A B Y S T R E E T

The Giveaways courtesy of VANS

13:30: B R E W E R  S T R E E T  C A R P A R K

The Street Style fashionistas

14:30: G R A N D  C O N N A U G H T  R O O M S

The Designers, Guests and Models

15:00: C A T W A L K

The Show

Allan Vos - Netherlands | AMIS Design - UK | Victor Wong - UK

18:30: S P I T A L F I E L D S

Topshop hosted their first ever pop up in the old Spitalfields market area. Topshop offered a revolutionary fashion walk experience which the fans were given the chance to get there hands on Topshop Unique Collection straight from the runway.  This catwalk show saw one of our FXB Fans Talia Storm make a guest appearance. It was phenomenal to see her come out and support more fashion creatives. #shopFOXBERRYBOYSonline for The Red Original Foxberry Boys snapback

10 Top Ibiza holiday spots

Foxberry Boys invited you for a summer of sun. Enjoy the sun of Ibiza at 10 of our top destination, shield your eyes from the sun with one of Foxberry Boys Trucker hats or look stylish in one of the club destinations.

 

Pacha Ibiza

A night out in the buzzy atmosphere of Talamanca; experience live DJ and famous performances such as David Guetta, Bob Sinclair & Martin Solveig. Good music, prices for alcohol and a washed with people of all ages dancing and having a good time.

 

Ushuaia Ibiza Beach Club

A giant open-air club, surrounded by pools, presenting the TOP 10 of the largest global Dj. The price of admission is related to the experience that you have inside great memories. The atmosphere is recommended excellent by Tripadvisor, as visitors commend this location  due to its limited overcrowding. 

Tropi Trance Ibiza Bar

Ibiza favourite bar for English expats and holidayers as for it's great location and nightlife experience. The perfect place for all those trance lovers that come to Ibiza.

 

Yemanja

Never be disappointed! Get the paella and the best sangria de cava . Get a nice seat by the beach bed and a table, a place that said 'can't disappoint'.

Ocean Beach Ibiza

If you don't want to go down to the beach here is a huge pool party with lots of sunbeds and a large restaurant area and a beautiful roof garden. Enjoy reasonably priced drinks unlike many of the tourist sights outside. The menu has plenty of choices and you can wait on even by the pool.

S'Escalinta

A unique chilled outdoor seating area. This restaurant is an attraction itself, a lot of people visit the steps to take pictures of it. Relaxing bean bags to sit in on the stairs, while dining on food and cocktails from the kitchen located on top of the Dalt Villa. Definitely a great find for those who like #wanderlust or #selfie, take a walk across to old town or the scenic route back entrance to arrive here immediately.

Mayfair Bar

A great spot for cocktails, enjoy the taste and delight of Cala Llonga, Ibiza has to offer. An array of cocktails to choose from all with a slight twist as the owner has added her own twist to them and oh boy they are packed not just with a kick but really flavoursome which gives the tastebuds a real boost.

San Antonio Town

Burger and beers in the West End. Sushi and mojitos on Sunset Strip. Tapas and sangria in the main square. In San Antonio Town, you can pretty much eat what you like, where you like. The promenade is another popular place for beach-side eating. And if you’re after a fine-wine-and-dine experience, head over to the marina for things like beef fillet with truffles.

 

See Ibiza by Catamaran  

Sail on a unique catamaran along the best beaches in Ibiza anchoring for swimming, snorkeling and paddle boarding off the main coves such as Cala Bassa and Cala Conta. Sail next to Conejera island and across the bay of San Antonio at the west side of Ibiza, to enjoy a breathtaking sunset on board our luxurious catamaran right in front of Cafe del Mar and Cafe Mambo.

Sunbathe by the prom

The palm-lined promenade has got it all going on. It’s lined with bars, restaurants and a state-of-the-art ice-cream parlour. Pole position for sunloungers is right in front of this spot, so you can go from sand to sangria in less than 20 seconds. And if you’re sunbathing here, you’ll also get chilled tunes playing from early afternoon until the harder stuff begins around 6pm.