Former Love Island Contestant Rykard Jenkins caught up in political controversy over Foxberry Boys Red FXB Cap

Thanks to Leigh McManus, MailOnline Reporter for the shoutout. McManus writes an article on the MailOnline how @realdonaldtrump planned to capitalise on former Love Island contestant Rykard Jenkins 360k followers to promote his campaign for re-election in 2020.

We don’t follow politics much, but we know enough that Donald Trump presidential campaign caps for 2020 cannot compare to our classic snapbacks.

Rykard Jenkins wearing our  Red FXB Snapback  | Click on image and #shopFOXBERRYBOYSonline

Rykard Jenkins wearing our Red FXB Snapback | Click on image and #shopFOXBERRYBOYSonline

Foxberry Boys Red FXB Snapback featured in The Sun Newspaper

Foxberry Boys Red FXB Snapback featured in The Sun Newspaper

Hip Hop’s Influence on Luxury Fashion Brands

Run DMC Cold Chillin in 1985

Run DMC Cold Chillin in 1985

The 1980s and early 90s was an era of fashion statements, freedom of speech, flossing and experimenting. So let’s take some time to appreciate our roots of hip hop fashion because let’s face it, if it wasn’t for Hip Hop icons such as Run DMC, Slick Rick, Big Daddy Kane, LL Cool J, Notorious BIG, WU Tang Clan and Jay Z we would not have luxury streetwear and hip hop fashion. Hip Hop was a small flame, but without it becoming what it was in the early 1980s infiltrating main stream pop culture it would not have spread like wild fire today.

Stormy x Adidas

Stormy x Adidas

Notorious BIG wearing a luxury Versace shirt

Notorious BIG wearing a luxury Versace shirt

Yungen x Timberland

Yungen x Timberland

With many rappers talking about expensive designer clothes in their songs Notorious BIG - “I'm clocking ya, Versace shades watching ya” and wearing them in their rap videos. It didn’t take long for the Hip Hop artists to realise these fashion companies were happy for them to promote their brands whilst keeping them at arms length and reaping all the financial benefits from their status and listeners. It was thought that urban communities would cheapen luxury brand names. The Hip Hop industry quickly began to tire from the luxury brand knock backs and decided to turn rejection into a statement of intent, creating clothes for fans who, like them, were at best only ever endured by the establishment. Like their music, their clothes reflected reality of what was happening within their community. The first to launch their own brand was Wu Tang Clan, with Wu Wear, then followed artists such as Diddy who launched Sean John, and Jay Z launched Rocawear. These artists realised their was a gap in market and they could control what they promoted and how they were rewarded. This was the rise of so-called urban fashion.

It was no coincidence that this b-boy culture instigated a popularity in sportswear brands such as Adidas, PUMA, FILA and Reebok who started forming relationships with rappers, as their branding technique and selling point, to exploit both the fashion and music industry’s commercial potential.

Krept and Konan x Puma

Krept and Konan x Puma

Alexander Wang, a big fan of hiphop music himself, also created a streetwear collection, “Do Something” claiming that hip-hop music “is the most relevant genre of music that speaks to me and our generation”. Recently, street style has also been hybridizing with more high fashion tastes. Louis Vuitton, for instance, collaborated with Kanye West for an exclusive shoe model.

Pusha T wearing Alexander Wang T Shirt “Do Something”⎮ Photograph courtesy of Teen Vogue

Pusha T wearing Alexander Wang T Shirt “Do Something”⎮ Photograph courtesy of Teen Vogue

Kanye West has spent most of his career complaining that he’s not taken seriously as a designer, and while his first attempts at high fashion bombed, with Yeezy he’s become a model for the kind of power and influence rappers can have over fashion and, more importantly, business. Before Kanye, rappers were lucky to be paid to wear a brand’s clothes. Now, they’re at the controls.

Yeezy show, New York Fashion Week AW16

Yeezy show, New York Fashion Week AW16

Cardi B & Bruno Mars wearing vintage 90s american brand Cross Colours

Cardi B & Bruno Mars wearing vintage 90s american brand Cross Colours

Harlem Style Icon Dapper Dan & ASAP Rocky

Harlem Style Icon Dapper Dan & ASAP Rocky

Left Karl Lagerfeld & Centre Pharrell Williams - Photograph courtesy of High Snobiety

Left Karl Lagerfeld & Centre Pharrell Williams - Photograph courtesy of High Snobiety

Nowadays, the number of expensive street-style brands have been increasing; leveraging the value of casual, swagger high fashion. Partly due to the mainstream acceptance of rappers and DJs as icons in the past few decades. The recent flux of pricier, casual streetwear brands defies the concept of “high fashion” prior to this multifaceted phenomenon, that was once ruled exclusively by the fashion elite and viewed to be untouchable.

Teyana Taylor "HYWI?" ft. King Combs wearing custom MCM and vintage 90s culture Karl Kani

Looking for the best festival outfit | What to wear to a summer festival 2019

#FXBFans @iamscotty left and @lonyoengele right

#FXBFans @iamscotty left and @lonyoengele right

The music festival season is upon us and here at Foxberry Boys HQ we couldn't be more excited about it because music is art and so is fashion, right!

We are looking forward to Coachella, Glastonbury, Wireless, V Festival and Lovebox…

If you’re heading to a festival this summer, fashion is a great opportunity to be playful and try something new, because anything goes.

So let’s do a quick wardrobe check. Here is a fashion guide on the must haves and accessories.

Bum Bag

Fellas a bum bag accessory is not just for the ladies. We all need to make sure at the end of the night, we still have our wallet, keys and most importantly our mobile phones. So up your style game because a bum bag is good investment and we have highlighted some of our favourites below.

Footwear

If the festival is lit, you will be on your feet all day.  A cool comfortable trainer is a must. However, if you are a proud trainer collector, we would suggest you leave your best at home and opt for a classic pair of Nike, Adidas, Vans or Converse that can easily be replaced because festivals can get quite messy.

Tops

As they say ‘Suns out, Guns out’. If your confident you can wear an on trend pattern print Cuban/Hawaiian short sleeve shirt or tie dye t shirt is definitely the look for you.

Although, if you have spent a lot of time in the gym during autumn/winter and you are feeling yourself, then it is all about the sleeveless statement t shirt or better still a vest. 

Eyewear

Bring a bit of Miami to your festival outfit through eyewear. Why not try a tinted round or hexagon sunglasses to upgrade your look. With so many choices, we managed to narrow it down to a few favorites.

Shorts or Jeans

Long story short - If it is hot then bring out your shorts. Knee-length denim options are a good way to go.

Still, keep in mind that festivals are a great opportunity to be a bit more playful with your fashion choices. So search for different colors or shorts with prints.

Headwear

If you haven’t already, get yourself a Foxberry Boys Snapback and make a real statement. With so many to choose from, why not get your hands on our new florescent classic Signature snapback that can be found on our website. You can enjoy 20% off our premium quality sports luxe baseball cap. Use discount code FXBSL1

 
New Season Florescent Logo Signature Classic Snapback available at £29.99

New Season Florescent Logo Signature Classic Snapback available at £29.99

Premium Quality Sports Luxe Baseball Cap available at £34.99

Premium Quality Sports Luxe Baseball Cap available at £34.99